Scott Willyerd
President at Dick Jones Communications
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
A Tiny College Offers PR Crisis Lesson Businesses Should Study
When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Are You Ready for a PR Firm?
Before you reach out to a public-relations firm, make sure you answer these three questions.
More Authors You Might Like
-
Mike Murchison
CEO and Co-Founder of Ada
-
Sherin Shibu
News Reporter
-
Ben Angel
Entrepreneur Network Contributor
-
Chuck Mattera
Former Chair and CEO of Coherent
-
Kenneth Burke
Vice President of Marketing
-
Deep Patel
Serial Entrepreneur
-
David Einstein
Co-Founder of Orange Line
-
Emily Rella
Senior News Writer